Making an album from the artist perspective vs. from the marketing perspective.

Making an album from the artist perspective vs. from the marketing perspective.

The artist mind will begin working on an album asking: How can I express myself and my creativity?

The marketing mind will begin working on an album asking: What audience am I making this for?  

They are opposites.  Artists wants to express their inner vision,  the marketing person wants to make something that reaches a group of people.  

To only listen to your inner vision can be naive.  

To only think about the target audience can be shallow and calculated. 

 Strike a balance.  

Many artists are repulsed by the idea that their album should be calculated.  

Marketing people don’t take people seriously who say their album “doesn’t sound like anyone else” or is “totally original.”   

A middle ground must be struck for the artist who is conscious about building their career.  

Separate your ego from your product:  Of course it won’t encompass everything about who you are as an artist.  Live concerts can showcase aspects of the artist that is not captured on the studio recordings.  

The album is a product while the artist can be a process.